Marketing & Communication

Duties & Responsibilities

• Develop and update the company’s marketing and communications strategy.

• Partner with the relevant department heads to develop marketing plans for the company in line with the overall brand strategy.

• Monitor the marketing budget for proposed activities and ensure efficient use and tracking of the same.

• Develop and manage the annual marketing calendar to ensure accurate ease of tracking and coordination.

• Suggesting and uploading promotions and deals on a weekly basis.

• Raising profile with delivery partners.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Design, build and maintain our social media presence.

• Convert website visits in E-commerce into online sales by making the online shopping experience as easy as possible and by introducing special deals.

• Deliver profitable pay per click campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.

• Manage online presence and brand of the company through social networking tools such as Facebook, Instagram and Twitter to allow the company engage with consumers in real time.

• Develop and increase online presence through high-quality backlink generation, guest posting, and other initiatives that elevate status and brand exposure online.

• Track the website traffic flow.

• Undertake detailed on-going analysis of marketing campaigns to ensure objectives are measurable, clear, targets are met, and ROI (Return on Investment) is analyzed.

• Review the on-going competitor analysis report and make appropriate recommendation on brand strategy.

• Prepare brand strategy presentations and plans for periodic communication to key internal and external stakeholders.

• Proactively lead the creation of, and strict adherence to the marketing department standard operating procedures SOPs.

• Lead and facilitate monthly engagement meetings with relevant departmental stakeholders to review brand strategy, priorities and required actions for achievement of brand goals and targets.

• Ensure the consistency and integrity of the brand is adhered to from a visual/corporate identity perspective, personality, tonality, content, partnerships etc.

• Develop, maintain and submit weekly, monthly, quarterly and yearly marketing reports that help in the tracking of the effectiveness of all marketing activities.

• Look for collaborative marketing opportunities for the company with external parties.

• Supervise the planning and development of company marketing and communications materials.

• Oversee the maintenance, administration and updating of the hotel’s website and other owned media.

• Promote positive relations with suppliers, partners and sponsors.

• Keep abreast of the latest trends and standards within the hospitality industry.

• Perform any additional duties from time to time.

Requirements:

• Bachelor’s degree or diploma in marketing, business administration or relevant field will be an added advantage.

• At least 2 years in a similar role

• Excellent organizational and record keeping skills

• Excellent writing and reporting skills

• Strong communications skills

• Ability to work independently, thrive under pressure in challenging circumstances and come up with proactive, rational solutions.

Interested candidates are invited to strictly email their cover letter and CV, to careers@orchidhr.co.kebefore end of day 15th January 2024. Only short listed candidates will be contacted